Spherex Releases Greenlight to Culture-Fit Movies and TV Shows for Global Audiences

New Technology Developed for 24-7 Streaming Content Pipeline

Spherex, a global entertainment technology and data company, announced the release of a new product today called SpherexGreenlight. The product is a revolutionary new technology solution that combines machine learning and human curation to capture societal and cultural cues from more than 120 countries around the world that are then applied to movies and TV shows set for global distribution. 

SpherexGreenlight enables producers, studios and networks to quickly and easily adapt their new release content to be fully compliant and reach larger audiences in every market around the world. 

The SpherexGreenlight technology:

  • Helps reach the largest target audience in every local market worldwide.
  • Highlights which scenes to edit in order to comply with local regulations.
  • Predicts how a movie or TV show will be perceived by audiences worldwide.
  • Delivers data to make informed decisions about local marketing.
  • Minimizes risk of offense or censure in local markets.

Spherex has captured and annotated the data necessary to determine which events in movies and TV shows are hurting a film's rating in a market and which may be offensive in certain cultures. Being able to assess and classify every event in any movie or TV show allows for easy and fast adaptation of content to culture-fit every market worldwide. Discovering potential problems early using SpherexGreenlight gets a title to market faster and avoids costly rework during post-production.

"SpherexGreenlight was developed in response to market demand for combined cultural and regulatory insights that enable our media and entertainment clients to make data-informed decisions earlier in the production cycle," said Spherex CEO Teresa Phillips. "Media and entertainment companies spend tens of millions of dollars annually producing new content for worldwide distribution. Greenlight assures that the content will reach the right audiences in each local market and avoid cultural missteps or censorship."

Spherex is a global entertainment technology and data company transforming how media and entertainment enterprises create, adapt and deliver film and television to audiences worldwide through AI and machine learning. With unmatched expertise in cultural adaptation, ratings, metadata and title monitoring, Spherex works with the world's largest media companies, movie studios, networks, distributors and streamers to build larger audiences, speed up content discovery, drive more video views and generate higher revenue. Learn more at www.spherex.com.

Source: Spherex